Branding with a twist.
Lockdown 2020. A campaign that went all the way across to Vienna and was aimed at covering the whole of Austria made our client Baduscho curious. They specialize in showers, wall panelling, shower and tub partitions and are a company with a long tradition in the bathroom industry.
They mainly collaborate and work with businesses in the DACH region – Germany, Austria, Switzerland but in the Western hemisphere the name was not really very well known. A monster project, as marketing and branding had been overlooked for quite a while. We gladly take on the challenge.
We start with the colours and analyse how prospective clients actually view the huge range of products Baduscho has to offer. Our next step is to integrate a newsletter marketing tool to breath some life into the client database. The website feels like it’s at least 25 years old and step by step we integrate more visibility through a range of tools and channels.
As we continue to proceed we are happy to say that we have made quite a headstart and have already been able to regain a lot of ground in terms of marketing. We are also thrilled to note, that we were able to arrange quite some meetings despite lockdown in order to enjoy real Viennese coffee in good company. And as you know: coffee is creativity’s second name 🙂 So stay tuned, there is still a lot more to come!
