The start of a beautiful story of co-creation.
The marketing department of the bank’s district headquarter contacted us a few weeks before the annual world savings week 2019. Topic: Ideas were needed for the next campaign, implementation as well as a key visual to gain attention. It was the 200th anniversary.
Therefore they were looking for something to grab attention. Our creative mills immediately started to grind. Albeit us having to adhere to the CI we were able to move freely within certain parameters defined by the CI.
What happened? According to the motto of the 200th anniversary we gave birth to the World Saving’s Week Newspaper! The newspaper became the campaign’s centre piece. Outdoor advertising, social media, digital visuals for a variety of channels, digital screens, branding for presents, a creation of a landing page and much more became part of the campaign with the aim of bringing more clients into the branches and animating them to engage in saving activities for their future.
After having successfully completed the first campaign we were able to then continue with our partnership in terms of supporting with the visual branding for other regional marketing activities. We conducted direct mailing campaigns for babies, children, teenagers always with the background on animating clients to invest and save. We are happy and proud of our work and thrilled to have gained the trust of another client which enables us to deliver great and creative work on all levels! Co-Creation with the slogan: The sky is the limit.