Chemistry in the making.
The wonderful start of a love story. The hotel approached us for a soft relaunch, which should occur at the same time as the hotel’s refurbishment of the Spa area, rooms and integration of a new health concept.
The crown has always been the centre piece of the multiple award winning ****s hotel. The Panorama Royal was awarded the titel of 2nd best Austrian Spa Hotel.
Our involvement is the task of lead agency and the relaunch of website, photography, print, social media – bascially every visual aspect that represents the hotel to the outside world as well as towards guests. So our mindset is focussed on: The sky is the limit! And we get cracking with the relaunch of the logo.
The existing crown should remain but include the 2nd spa logo and become one visual logo representation for the hotel. The tulip represents the “Our Way of Healing” offer, which integrates the ancient knowledge and practice of Ayurveda. As the new lead agency we have the pleasure of being included in a very harmonious and creative co-creation process, which allows us to lift the branding into a new dimension. There’s still a lot of “healing” to do and we are happy for the chance and the challenge at the same time. OUR WAY OF CREATIVITY – is probably the best fit in terms of our slogan!