A website is like a symphony.
Or a composition to fulfill client’s wishes.
The server is going to be turned off completely. Our old website will be deleted completely. We must immediately become independent and create our own site. What on earth are we to do?
These were the first words we heard from our new client as they had a website which was closely intertwined with another existing large corporation. It was imperative to create a site that matched the client in their doing and way their clients see them. A site that showed what they really are about. So not a designer’s dream of an all singing all dancing site but one to attract specifically their target group, generate new clients and create an ROI. And there wasn’t a lot of budget either. So what to do?
We started with a couple of workshops to understand the target group in a better way. To find out challenges, strengths, weaknesses and opportunities. Trade that generates customers through storytelling. It remains exciting and as always a beautiful collaboration enfolds.
We eventually integrate a type of online shop without a lot of spending. We support through Newsletters, Social Media Marketing and adspend and some print in addition.
Especially during the time of the pandemic it was a challenge to keep the shop afloat and to have clients remain clients. We were able to achieve an up in sales through the perfect marketing mix and fulfilled what we had set out to do! Another happy client and result!