Berchtesgaden, Bayern. At the 4th UNWTO Euro-Asian Mountain Tourism Congress, artdirection4u ADVERTISING GmbH was present as a media agency.


The forum mainly focused on the topics of sustainable tourism and future mobility. The panel consisted of Mr Jungbeck, Dr. Schuster from the BMW-Group, Mr Veit Bodenschatz, CEO of Bayrisches Oberland LCC and Mr. Manfred Pletzer, CEO of the Pletzer Group.


Mr. Jungbeck sees a lot of potential for all market operators in the sustainable approach to mobility.


„Perhaps certain modes of transportation, such as trains, will experience a Renaissance […] but one thing is highly probable: the car will maintain its place in the mix of transportation means. Cars might come with a different kind of engine and will serve as autonomous, self-operating transportation. A car will in most cases not be a possession, it’ll be treated as a temporary tool“, according to Mr. Jungbeck’s vision of future mobility.



The entire performance, including the panel discussion, was filmed by artdirection4u. After the conference, interviews were conducted with all panelists for closing remarks.


We would like to express our thanks to everyone involved.